Problem: People are not donating to education.
Target Group: Businesses in the UAE and social organizations.
Insight: People care about education but are hesitant to donate.
Solution: Motivate target groups to prove they care and take action by persuading them to bridge the gap with education.
Big Idea: Mind The Gap
Process:
The campaign aims to raise awareness about a gap
1. Between ignorance and education
2. Between fear of the unknown and confidence in the future
3. Between wanting to help but not taking action
Shortlisted for Masar Print at Dubai Lynx 2017
